Ah yes, I do love it when big money corporations talk about games. It's the price that we seem to have paid for the industry going completely barmy and becoming so mainstream. Oddly enough I don't remember analysts making statements about the Speccy v C64 war. Sign of the times folks.
This time it's Bank of America bringing us the undoubted benefit of their wisdom, with Michael L. Savner having this to say on the PS3's current 'sales problems',
"Despite growing anticipation that a $100 price cut for the PS3 is imminent this summer or early fall, we do not believe such a move would meaningfully improve stagnant PS3 sales and we are growing more concerned that a share shift away from Sony and Microsoft to Nintendo's Wii platform is incrementally negative of all third-party publishers,".
Lordy! But that's not all...
"Based on our analysis, we conclude that a $100 price cut for the PS3 (we have dismissed a potential $50 cut as meaningless) would still leave the 'all-in' cost for a PS3 console and basic accoutrements 20-25% higher than the comparable Xbox 360, and does not even reflect the possibility that Microsoft could also lower its hardware prices. Further, an important driver of Sony hardware last cycle was exclusive games, such as Grand Theft Auto. Unfortunately, Sony does not have a similar advantage this cycle. Halo 3, a highly anticipated game release this year is a Microsoft-published game only for the Xbox, and Grand Theft Auto IV, by Take-Two's Rockstar unit, is being released on both the Sony and Xbox platforms."
Hmm. It's easy to read this and think, "yeah right, now fuck off back to your Excel spreadsheets", but maybe this guy has a point. Time will tell, but I suspect that the $200 price drop that Savner suggests may well be met with hysterical laughter from Sony. Now, back to my spreadsheets.